Business & Marketing
Make offers people want, stand out, and build products people come back to.
This Is Marketing
Seth Godin
Marketing as service: find the smallest viable audience and make a change for them.
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Purple Cow
Seth Godin
In a crowded market, safe is risky. Be remarkable or be invisible.
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$100M Offers
Alex Hormozi
How to build an offer so good that people feel stupid saying no.
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$100M Leads
Alex Hormozi
The core ways to get strangers interested in what you sell, and how to scale them.
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Blue Ocean Strategy
W. Chan Kim & Renée Mauborgne
Stop fighting rivals in a crowded market and create space where competition does not matter.
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Hooked
Nir Eyal
The four-step Hook Model behind products people use out of habit.
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